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Bradshaw began his career in the music business at 91X Radio in San Diego, CA.  Soon, he followed the music to world-class A&M Recording Studios. Owned by Herb Alpert & Jerry Moss in Hollywood, CA this was the the same venue that ‘We Are The World’ was famously recorded at. For the next 3 years, he was employed by legendary music producer Jimmy Iovine (Apple / Interscope / BeatsByDre).  

Bradshaw was then hired by The Record Plant recording studios. It was here that he connected with future producers Tom Rothrock and Rob Schnapf. Together, the trio launched an independent label called BONG LOAD CUSTOM RECORDS, operating outside of the major label eco-system, creating music without regard for mainstream. 

As Tom and Rob were producing music in studio, Bradshaw began manufacturing, marketing, promoting, selling and distributing Bong Load copies of Beck’s 12″ vinyl ‘LOSER’ single to alternative and college radio stations and to retail outlets around the country.  The Original Bong Load offices were based out of his apartment and Bong Load distribution was courtesy of his 1970 Buick Skylark. Once Beck’s song ‘LOSER’ exploded on the alternative radio airwaves and on to MTV, Bong Load upstreamed Beck to Geffen Records but remained involved in his career. Due to an unconventional contract, the independent label was allowed to press vinyl for subsequent releases. Beck would soon be on the covers of Rolling Stone Magazine, Spin, Billboard and music magazines around the globe. And the rest, as they say, is history.

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